What is a Marketing Funnel

What is a marketing funnel? And why should every marketer use one?

It is a marketing strategy used to get prospective customers to purchase items from you. It is a process of selling in which someone visits your blog to find the information they need to solve their problem. However, via specific tools, you can be able to establish a relationship with each visitor.

This will help you know the wants and needs of each user. This will help you provide the best information possible to all your visitors. Visitors is more comfortable buying your product when you have earned their confidence. The customer will then turn into a customer.

In time the majority of customers become extremely loyal customers who are ready to buy any item that you promote on your site. The marketing funnel is a collection of the various steps involved in converting a website visitor to a buyer who is willing to buy whatever you offer.

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This is the ultimate objective for any online marketer. This can easily be accomplished with a well-constructed funnel.

Your efforts to market are capturing people's attention, and drawing them into your funnel. They enter the funnel once they fill out the forms on your PERSONAL lead capture page. Because nobody is going to opt-in on your business' lead capture page. I have declared it "personal". They are looking to become a leader, and not a company.

Lead capture pages serve as the entry point to the funnel. Once they click "Signup Now" or "Enter There" and they'll be able to be entering a brand new world of marketing via network.

They are getting ready for it, which is the best thing. It is their decision. They don't have anything to sell you except your leadership skills and mentor, and as someone who will help to increase leads for their business.

This is how a standard funnel functions.

The "front-end", you can create a free offer that can draw and attract potential customers who might be interested in buying your product later down the sales funnel. You will need to sign up to get the product (also known as opt-in) and enter your email address and name. Then, they will be added to your email marketing list.

Now, you can include these contacts in your email lists so that you can send them any other offers that are relevant to them.

Right after sign-up for the free offer they will be taken to a page with a low price offer or what's known as trip wire offers. This is where they'll be moving to your "backend" of funnel.

If they buy the low price offer, they'll be taken to a different offer at a higher price (normally called an upsell). The person will also be transferred to the next offer when they purchase the same deal at a higher price. This can continue for a long time...

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